Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

How Google rewards our presence on Twitter and Facebook?



The algorithm used by Google web pages to positioning is not usually something that controls a company. Still, almost all companies have clear the importance of being present in Twitter and Facebook to better position themselves, not just the need to be there if that is where the buyers are, but the importance of how to be present. Víctor Pérez Acosta speaks of this in this post: "Why social networks are important in SEO".

We talked several times about the importance of social networks in building online reputation. But now we speak of the importance of the links on Facebook and Twitter have in achieving a good SEO. Recently Google, the blog of Matt Cutts has confirmed that the measurements on these social networks are considered in the algorithm that calculates the final position of a site in search results pages. Expand on the concept.

It is true that mentions on Twitter and Facebook have already been considered in real-time search. The novelty is that the indications now are considered the natural position, with perhaps more important than a link elsewhere. The first thing you need to consider is that not all the links created on Twitter and Facebook have the same value. Google always tries to assess the popularity of the website and in this case taken as greater or lesser extent the popularity of the followers of each user. That is to afford a link on Twitter by a user who has few followers represent a minor benefit to do so by a user who has many followers. Consequently there would be a good idea to start a campaign of door openers in hopes of influencing the ranking of a site. 

How then capitalize on this new feature. Ideally, you face a social marketing campaign and achieve effective and stable presence in social networks through the creation of online communities. So if most of the efforts of SEO and SEO so far were only focused on "traditional SEO", it is time to seriously consider a campaign medium and long term include social networks mentioned. This is not to create profiles and keep people, but to achieve true interaction, failed to produce a response from the community and be considered a site of value for users.

Consider social networking as a construction technique of informal networks is not get to see the true value that they can have as power and mobilizing in the ranking of a website. Social networks have become a reference point for potential buyers and merit for themselves the effort that can be applied in developing their growth.

How to advertise on Facebook, LinkedIn or Twitter?

Although these social networks address different markets, advertising on them can be a source of good advertising opportunities. Depending on your business objectives, it will be wise to favor one over another. In this article I'll explain how to get the best of social networks in terms of publicity.

Facebook Ads

Advertising service Facebook, Facebook Ads is by far the most developed and widely used of all the advertising services of the three major social networks. Like Google Adwords (his debut), is accessible to smaller businesses with the limited budgets.

fb ads Devriez vous faire de la publicité sur Facebook, LinkedIn ou Twitter ?
Because the service is still in development, the price per click and print are still low if compared to more mature advertising channels such as Google Adwords.

Facebook allows targeting messages based on demographic, geographic and interests of its users. If you want to reach such women aged 24 to 35 years, loving and living in Madrid Jazz, Facebook allows you this level of granularity of targeting. The service is excellent for B2C.

In contrast to the focus on rural areas or small towns, forget for the moment! It is a low point of service.
You can also use the service to attract "Like" on your page to increase your community on Facebook. But before you embark on a campaign of acquisition rate for the real value of your business like approach.

fb ads02 Devriez vous faire de la publicité sur Facebook, LinkedIn ou Twitter ?

LinkedIn Ads

LinkedIn Ads which is the advertising service of LinkedIn is terribly effective in B2B because business information that LinkedIn uses to target advertisements.

linkedin ads Devriez vous faire de la publicité sur Facebook, LinkedIn ou Twitter ?

It allows you to target only people according their qualifications or titlesAs an MBA or business manager.
Also, there are on LinkedIn groups of individuals classified by criteria that you can directly use for your campaigns targeting purposes.

linkedin ads02 Devriez vous faire de la publicité sur Facebook, LinkedIn ou Twitter ?

Given the growing popularity of the service, it would not surprise me that its pricing is attractive today revised upward in coming months: important element to consider if you choose to make your campaign via this network.

Advertising on Twitter

Undeveloped, Twitter currently offering its services advertising has known brands in the form of "sponsored tweets" or "sponsored trends.

twitter ads Devriez vous faire de la publicité sur Facebook, LinkedIn ou Twitter ?

Advertisers pay per impression for their sponsored tweets displayed in priority to other tweets when some Hashtags or keywords are used in the search engine Twitter.

Advertising on Twitter so far is neither practical nor affordable for most businesses and marketers. For cons, the style of real-time communication of Twitter, brightens the eyes of many marketers (including me - same thing) on ​​the event can advertise "mass market" that is relevant and communicated at the right time.

twitter ads02 Devriez vous faire de la publicité sur Facebook, LinkedIn ou Twitter ?

My opinion?
Advertising on social networks is an interesting way to "talk" to its market. Only it is necessary to test these different networks to have a clear idea of ​​what works for your business before spending large sums.

Have you ever experimented with advertising on social networks? Or is this planned? Leave your questions and comments below.

History of the Internet

History of the Internet

History of the Internet

                       The concept of data communication - transmitting data between two different places, connected via some kind of electromagnetic medium, such as radio or an electrical wire - actually predates the introduction of the first computers. Such communication systems were typically limited to point to point communication between two end devices. Telegraph systems and telex machines can be considered early precursors of this kind of communication. The earlier computers used the technology available at the time to allow communication between the central processing unit and remote terminals. As the technology evolved new systems were devised to allow communication over longer distances (for terminals) or with higher speed (for interconnection of local devices) that were necessary for the mainframe computer model. Using these technologies it was possible to exchange data (such as files) between remote computers. However, the point to point communication model was limited, as it did not allow for direct communication between any two arbitrary systems; a physical link was necessary.
              
                       The technology was also deemed as inherently unsafe for strategic and military use, because there were no alternative paths for the communication in case of an enemy attack.
As a response, several research programs started to explore and articulate principles of communications between physically separate systems, leading to the development of the packet switching model of digital networking. These research efforts included those of the laboratories of Vinton G. Cerf at Stanford University, Donald Davies (NPL), Paul Baran (RAND Corporation), and Leonard Kleinrock at MIT and at UCLA. The research led to the development of several packet-switched networking solutions in the late 1960s and 1970s, including ARPANET, Telenet, and the X.25 protocols.
         
                     Additionally, public access and hobbyist networking systems grew in popularity, including unix-to-unix copy (UUCP) and FidoNet. They were however still disjointed separate networks, served only by limited gateways between networks. This led to the application of packet switching to develop a protocol for internetworking, where multiple different networks could be joined together into a super-framework of networks. By defining a simple common network system, the Internet Protocol Suite, the concept of the network could be separated from its physical implementation. This spread of internetworking began to form into the idea of a global network that would be called the Internet, based on standardized protocols officially implemented in 1982. Adoption and interconnection occurred quickly across the advanced telecommunication networks of the western world, and then began to penetrate into the rest of the world as it became the de-facto international standard for the global network. However, the disparity of growth between advanced nations and the third-world countries led to a digital divide that is still a concern today.
   
                  Following commercialization and introduction of privately run Internet service providers in the 1980s, and the Internet's expansion for popular use in the 1990s, the Internet has had a drastic impact on culture and commerce. This includes the rise of near instant communication by electronic mail (e-mail), text based discussion forums, and the World Wide Web. Investor speculation in new markets provided by these innovations would also lead to the inflation and subsequent collapse of the Dot-com bubble. But despite this, the Internet continues to grow, driven by commerce, greater amounts of online information and knowledge and social networking known as Web 2.0.

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How to access ORKUT, LINKEDIN, FACEBOOK, HI5, TWITTER, etc when it was blocked by server?

When ORKUT, FACEBOOK, TWITTER, LINKEDIN where blocked by your admin in college, school, office means dont worry, You can access those social networks via 


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How to Find local information, Search users in Twitter?

A simple and practical way to enhance your searches on Twitter and get really valuable information that can help considerably both in everyday things, seek employment or buy and sell products and services. This post will help you discover the pearls are hidden in the endless storm of information that is Twitter.
 
Something few people know is that each tweet you send is located geographically, even though you have turned on giving the exact coordinates of where you are sending a message. How does Twitter to find out where tweets come from?. Really easy, the Location field in your profile. Many people place where the city and country where they live, which is enough to generate useful local information. Although of course there are people who lie about their location, or if sales keep telling travel Twitter your tweets come from the place that you declare in that field (of not having enabled geolocation of tweets).
 
What is important is to know that people are constantly posting on Twitter local information that can help. Discovering good films in theaters in your town, find deals on used goods, know the best places to eat and visit in a given site, and so on. Local search on Twitter are just as powerful as you have the ability to search and creativity to find in the mine of information. In my case came to write this post, to create the examples I heard about a documentary "The golden age of 70 and 80 Venezuelan film" that I had no idea existed. That will happen, it's time to dig out the gold hidden in the basement of phrases from Twitter. A golden era of local information in real time is exploding.
 
1 .The advanced search Twitter is full of options you can use, let's focus on the box Words and Places. In the first picture we have different options for placing the words you want to search, including options to find a hashtag and language. Let's start looking for things related to movies. Look at the image below and put the word "cinema" in the first half. And where the number 2, put the city where you live, or your country.
 
 
2 .You get two results, the first is how it tells the browser what you want to search and second, the results of this search. Note that in the search field, the result is something like cinema near: Caracas within: 15mi (see picture below). I always delete the part that says within: xxmi to not narrow the search to miles rather do it in town or country, depending on how they are looking for. The importance of this part is to learn this "x word" near: city is a phrase you can use Twitter in the search box that will appear in your timeline.
 
 
3 .With the search phrase you just need to learn not always get the advanced options. Now you can search directly from your Twitter account. For example I know that I can find tweets by word and places, go to my Twitter account and in the search field (shown below) I will look on film in Madrid, because it probably will soon travel to the city. The search phrase I have to use is: cinema near: madrid . Having A You have noticed that using the near field: place tweets limit searches in the results only to that specific site.
 
 
4 .And what can this serve me?. The uses of this simple search tips are virtually unlimited. Is in you discover that you can be helpful depending on your hobbies, lifestyle and personality. If you're going to Caracas and like you can try food restaurant near: caracas . To get good deals on second hand goods, for example if you live in Chile a good option is to try Buy near: Chile and so at last find the MacBook with which both have dreamed. Another example that comes to mind is knowing that people are recommending a specific city, for instance in Buenos Aires near recommend "good air" , we can expand and refine the search at the same time I recommend the book near: Argentina and the results are getting interesting.
 
 
5 .Finally some extra tricks. You can add the Twitter Search to your browser with a simple click . There are several logical operators can be used to further refine your searches , I particularly like to use the minus "-" to get users of the results, especially when you use the word "Buy" to find deals, sometimes there to use the-username to remove classified pages also place ads on Twitter. Finally remember that the recurrent search you do from your Twitter account can be recorded, if something is always looking for good that you record, you always appear in the right leg of your timeline.
 
All of these tips can be enhanced with your creativity. If you know of interesting search aluna can share with us in the comments. Can you think of any?.

What is Twitter? Learn Everything

What is Twitter?: Everything you need to know about the bird that moved the world.

 
The word Twitter, one of the words deals that we hear a lot more escalated events somewhere in the world, was Twitter is the means by which penetrated the block in Iran, Tunisia, Egypt and other countries to tell the world what is happening there away from the censor's scissors, and Twitter is the means by which toured the world with lightning speed to tell what is happening in the disaster, Hawaii, Chile, Seoul, Jeddah and other disasters from the moment they happen, what is twitter and the story of the bird that moved the world to become a symbol of freedom, and how it can benefit from it?
This is what we learn through this theme and simplified away from technical terms as possible: