Mohanraj
Although these social networks address different markets, advertising
on them can be a source of good advertising opportunities. Depending on
your business objectives, it will be wise to favor one over another. In
this article I'll explain how to get the best of social networks in
terms of publicity.
Facebook Ads
Advertising service Facebook, Facebook Ads
is by far the most developed and widely used of all the advertising
services of the three major social networks. Like Google Adwords (his
debut), is accessible to smaller businesses with the limited budgets.
Because the service is still in development, the price per click and
print are still low if compared to more mature advertising channels such
as Google Adwords.
Facebook allows targeting messages based on demographic, geographic
and interests of its users. If you want to reach such women aged 24 to
35 years, loving and living in Madrid Jazz, Facebook allows you this
level of granularity of targeting. The service is excellent for B2C.
In contrast to the focus on rural areas or small towns, forget for the moment! It is a low point of service.
You can also use the service to attract "Like" on your page to
increase your community on Facebook. But before you embark on a campaign
of acquisition rate for the real value of your business like approach.
LinkedIn Ads
LinkedIn Ads which is the advertising service of LinkedIn is terribly effective in B2B because business information that LinkedIn uses to target advertisements.
It allows you to target only people according their qualifications or titlesAs an MBA or business manager.
Also, there are on LinkedIn groups of individuals classified by
criteria that you can directly use for your campaigns targeting
purposes.
Given the growing popularity of the service, it would not surprise me
that its pricing is attractive today revised upward in coming months:
important element to consider if you choose to make your campaign via
this network.
Advertising on Twitter
Undeveloped, Twitter currently offering its services advertising has known brands in the form of "sponsored tweets" or "sponsored trends.
Advertisers pay per impression for their sponsored tweets displayed
in priority to other tweets when some Hashtags or keywords are used in
the search engine Twitter.
Advertising on Twitter so far is neither practical nor affordable for
most businesses and marketers. For cons, the style of real-time
communication of Twitter, brightens the eyes of many marketers
(including me - same thing) on the event can advertise "mass market"
that is relevant and communicated at the right time.
My opinion?
Advertising on social networks is an interesting way to "talk" to its
market. Only it is necessary to test these different networks to have a
clear idea of what works for your business before spending large
sums.
Have you ever experimented with advertising on social networks? Or is this planned? Leave your questions and comments below.
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