Why "Ads by Google" as "AdChoices" ?

You've Probably Noticed That Appearing AdWords ads on your site Have a special "i" icon That Expands to an "Ads by Google" label in the bottom corner of the ad. Users Who Are click this label taken to a page Where They learn more about online advertising and They've seen the ads. Giving users clear notice about the ads They see is a high priority for Google and for Many in the online advertising industry at large.

We'll soon start to change Our ​​notice ads in " icon to a new icon That Expands to an "AdChoice" label.
These notifications Were Developed by the online advertising industry's Self-Regulatory Program for Online Behavioral Advertising to Give users more proactively notice and choice about They see the ads. With the change from our "i" icon and "Ads by Google" label to These New notifications, we hope to show Our support for this cross-industry Initiative, and to Increase Our users' Understanding about ad Choices Through adoption of an icon They 'll see on ads across the web.

In A Few weeks, we'll begin to show the new icon and label on MOST ad formats across the Majority of Inglés-language sites.
Over time, we'll expand the notice to Ensure That All Inglés-language publisher sites in the Google Display Network eats Within the Self-Regulatory Program (Until Then, These sites will show the existing "i" icon and "Ads by Google" label). This Will Be the single MOST Widespread rollout of the "AdChoice" label to date, and we're Encouraged Others in the industry That Are Adopting it similarly. Also we're looking at Ways to Increase Transparency and control in other languages ​​and countries. In the Meantime, Those languages ​​and country clubs will continue to see the "i" and "Ads by Google" notice.

Just Like Before, Who users click on the "AdChoice" label will Be taken to a page Where They Can Learn more about online advertising and the ads They've just seen.
This page will Also Provide a link to the Ads Preferences Manager , users WHERE CAN control the types of interest-based ads They see. Our tests of this new icon and Label Show That They Should Not have any effect on ad performance. We think this will help users rollout Better Understand the ads they're seeing, and we look forward to seeing Widespread adoption of this label THROUGHOUT the industry.

-AdSense Blog 


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