How to make a Facebook page as popular? [10 tips]

How to develop an effective Facebook page

Increasingly, brands, TV shows, including Internet sites use Facebook pages to publicize their products or services, as well as gain more users and interact with them more directly.

1. Create custom tabs Custom Ads.

Advertise your brand page is very important. One of the major features of the new pages of Facebook is that you can link directly to specific tabs. That means you have the possibility of establishing what pages users access based on default Ad in which they have clicked. For example, perhaps you would like to point to two groups of users in different geographical locations. Could you show an ad to people in Buenos Aires and those users will land on the user's specific zolapa of Buenos Aires. A Diferens page will show for those who come from elsewhere.

While this system is not necessarily the most scalable (for example, have 50 flaps does not make sense), can positively influence the conversion of some visitors into fans. This method also requires spending a little more customization, but I think it is necessary for brands and small companies.

 

2. Do not let the users fall in the Wall

Why is that? Well, I think the most likely to encounter things that interest you. It is a good opportunity to present good information to these new users, although the information provided by the existing fans can be interesting, you have no control over it. So it is better than new visitors from entering an area controlled information and then proceed to navigate the rest of the most dysfunctional.

Yes, the wall may be very valuable to allow users to communicate with you, your brand, but unfiltered waters are the last place you should let the new user to navigate. Give them a safe entrance into the murky waters we call "social media" and will thank you.

 

3. Create a single page image

 

 

I think it's one of the most important things in the pages of fans. It is a simple component even in the confines of the 200 pixels wide, you'd be surprised with the creative ideas that people produced.

I can not tell the number of standard Facebook page I've seen with the basic logo displayed on your photo. If your company has more than one employee (have extra resources), there should be no excuse for not creating a picture that 'hook' to your Facebook page. It is one of the first things that users look and has the potential to leave a lasting impression, so make it good!

 

4. Integrates applications to increase the connection

  

The last thing you want to happen is that users enter in our site and leave immediately. The biggest opportunity we have to capture their attention is through striking applications. There are about 55,000 applications on Facebook platform and a large part of them can be placed directly on your site for fans. In the coming weeks there will be many applications that are built from the new API, which will make it easier for brands to launch relatively attractive Facebook pages in minutes.

For larger brands, I recommend to develop a more robust experience for the user. Games, tests, and any other dynamic content in general can help keep users longer on your site. As you know, we live in care economy, which means you want to get the best possible customer care. One thing you should make sure, is that your application has a call to action, so that when the user lands on your site is immediately attracted.

 

5. Join the conversation is no longer optional

As I said earlier, this is the first time that brands have the opportunity to join the conversation Facebook users, therefore, take advantage of this. That means that whenever someone commenting on your new state, a photo, video, a discussion thread, or whatever, you need to comment on them. Gone are the days of one-way conversations, where brands talk to their customers down. We are in the midst of a revolution conversational and your company needs to be part of that. At this point, you have the option not to participate.

 

If you fail to attract your customers and potential customers, that means less profit, and also means they lose competitiveness with those who do manage this task. Whether a small business (including professional, a confectionery, a technician, etc.) or a large corporation, you need to be talking to your users and the only way is through a dialogue back and forth. Question about how to improve your experience in your company. Also, ask about the world in general, because after all, are human just like you.
 

Requires extra effort to attract your customers and this will always return. After all, you want to promote a brand is not exceptional?

 

6. Post interesting and relevant content

Like other areas of social media is very important to provide interesting content for your readers. Facebook is no different. Referring to relevant content regularly, your fans will keep returning to your page. While attracting repeat visitors is not the most important component of the fan pages, repeat the connection with them is easily the second most important variable. In virtual economies, one of the most effective measures is the repetition of use. Factbook pages and other digital channels of content are no different. Returning users to your website regularly, are those most likely to become paying customers.

More importantly, users returning to your Facebook are more likely to remain customers. The bottom line is that a Facebook page that is equal to all, you are not doing your company any favors. Yes, having some presence is better than nothing, but if you take the time to read this guide please make a little extra effort and create an attractive page.

 

So how do you find interesting content?

I will not go into great detail about finding interesting content, you should be able to find relevant content for your readers by doing a search on Google Blogsearch, and accompany it with an RSS reader like Google Reader. Typically assume that most of the readers of this site know what RSS is, but if so, is simply a way to read the content of sites without having to visit them all individually. Unfortunately, finding interesting content, takes time.

 

You can use other forms of content as markers and Digg.com Delicious.com but generally are used by specific communities.

 

7. Post new information for other users.

If you're on Twitter,'re posting 'information is essentially the same as the RT. Upon returning to post the information from another person, you're flattering and pay more attention to you. I must stress that I'm using "you" and "your brand" sandwiched in this section because in social media, you must be the face of your brand. Today Fan Pages are not very productive to put a face to the mark but that will change over time. Returning to post information that others have made is very valuable.

Although, do not abuse it! I can not say how regularly see people in Twitter 'repost' others constantly, hoping that suddenly multiply your number of followers dramatically. Although helpful, this is not something that will bring users suddenly thousands of fans to your page. Instead, it is a good habit to keep time for you and your company build a reputation to attract customers.

 

8. Update content regularly

While it is very important to monitor the conversation that users have with the pages of your brand, it is also important to help revive the dialogue. By including questions for users, create new topics in discussion forums and other activities that generate the interaction, and cause users to keep coming into your Facebook page. This is a concept similar to post blog entries regularly (which can be automatically imported into your Facebook fan page) in your company's blog.

 

As I have stressed the importance of content quality and attractiveness of your fans, the most important thing is persistence. Unless you keep trying to appeal to your fans on a regular basis and follow writing interesting content, you will find it difficult to attract new fans made continuously.

 

9. Includes user and tag your photos and videos

Users to label photos and videos is probably the most effective promotional activities you can do. The only challenge is knowing how to label content. The best way to get pictures and videos of your fans is through events, as mentioned in the following point, but if you can not organize events, you need a creative way to label them. So how? That is a bit more complicated, but nothing that can not think of a creative.

One way may be to present a contest on your site and then label the winners of the trophy in a photo. If you want to take this idea further, you can integrate the photos from the fans trophy. This is just one idea, and there are a myriad of them out there. Tag users is a naturally viral process, because as soon cloud a person, his friends are and then other users are taken to that album in this case, is your fan page.

There is a very limiting factor to some of the photos from the pages of Facebook: you must be friends of the users to label. If you are unlucky, and honestly I do not think makes much sense. While Facebook should enable pages to label their fans, it has not done so. Theoretically, I would advise to avoid "guerilla tactics or techniques to label aggressive users. A I mean by these 'tactics', a good example would be, add as friends to your fans for the sole purpose of members in a photo tag.

Not recommend any of these techniques, because you can end up in the 'jail' to Facebook (also known as being Banner site.) Meanwhile I recommend adding as many photos as possible and label those users who are in them. The more labeled, the faster your page will branch.

 

10. Use the power of Facebook events

 

The events provide an incredible opportunity for your brand stand out and distribute to your fans. Best of all, these events need not be live events. While it is not possible to see the density of the network of users of your brand (you can not see what your users are friends with each other), when they receive an invitation to an event, chances are that your event will continue to be distributed through social network, and this will attract new users to your website.

 

Also the points mentioned above have inherent limitations. The first is that the messages sent to an event created by a fan page not reach the box 'inbox' of the user. Instead, these messages are sent through 'updates' that are displayed in a separate area. Fortunately, the new redesigned Facebook page that will leave this week, including updates on the top of the user's home page, making them more visible.

Posted in: Facebook,learning,Web Informations