How the pages are designed in Google? [Designer details]

Despite the apparent simplicity and austerity of design of the Google page, behind it is much more work than in an intricate arabesque Gothic. And, as I desvelaré then Googeplex, Google headquarters in Silicon Valley, never leave anything to chance.
All elements of the pages of Google have been chosen and subjected to endless tests and statistical scrutiny and even psychological, as Nicholas Carr says:

Using a technique called "split A / B testing, Google continuously introduced small permutations in the visibility and operation of its websites, shows different combinations of different user groups and compare how changes affect the behavior of users: time spent on a page, how to move the cursor around the screen, what they click, do not click with the mouse, where they go next, and so on.
The design of Google, then, is not so much by the aesthetics and functionality. And that design is born of thousands of testing and recalibration to occur very quickly. Google also recruits volunteers to make follow-up tests of eye movements and other psychological studies in its "usability lab." The eye-tracking is a way to read the mind of the user.
According to Irene Au, director of user experience within the company, Google is based on "cognitive psychology research" to promote its goal of "making people use their computers more efficiently."

In a famous essay, the company tested forty-one different blue tones in your toolbar to see what tone pulsing on most visitors. Were carried out rigorous experiments similar to the text to put on their pages.
Even though the brands remain unchanged logo to create strong effect, Google is becoming ever more innovative brand value with the change on its own logo. Daily.
A modification in adapting to events and important dates giving an artistic touch to it. It's called Google Doodle.
Universal logo was designed by Ruth Kedar, but later began to include variations. The first Google Doodle which appeared on the front page of the search engine was Burning Man on August 30, 1998. Subsequent Google logos were designed by graphic designer Dennis Hwang, who was hired by Larry Page and Sergey Brin, to design a logo that represents the Bastille Day.
Google organizes competitions for students in which each must create its own logo on a topic chosen by Google. The winner is entitled to travel to the Googleplex and the inclusion of your logo on the front page of Google for a day.
Here is the sample.


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