How to advertise on Facebook, LinkedIn or Twitter?

Although these social networks address different markets, advertising on them can be a source of good advertising opportunities. Depending on your business objectives, it will be wise to favor one over another. In this article I'll explain how to get the best of social networks in terms of publicity.

Facebook Ads

Advertising service Facebook, Facebook Ads is by far the most developed and widely used of all the advertising services of the three major social networks. Like Google Adwords (his debut), is accessible to smaller businesses with the limited budgets.

Because the service is still in development, the price per click and print are still low if compared to more mature advertising channels such as Google Adwords.

Facebook allows targeting messages based on demographic, geographic and interests of its users. If you want to reach such women aged 24 to 35 years, loving and living in Madrid Jazz, Facebook allows you this level of granularity of targeting. The service is excellent for B2C.

In contrast to the focus on rural areas or small towns, forget for the moment! It is a low point of service.

You can also use the service to attract "Like" on your page to increase your community on Facebook. But before you embark on a campaign of acquisition rate for the real value of your business like approach.

LinkedIn Ads

LinkedIn Ads which is the advertising service of LinkedIn is terribly effective in B2B because business information that LinkedIn uses to target advertisements.

It allows you to target only people according their qualifications or titlesAs an MBA or business manager.

Also, there are on LinkedIn groups of individuals classified by criteria that you can directly use for your campaigns targeting purposes.

Given the growing popularity of the service, it would not surprise me that its pricing is attractive today revised upward in coming months: important element to consider if you choose to make your campaign via this network.

Advertising on Twitter

Undeveloped, Twitter currently offering its services advertising has known brands in the form of "sponsored tweets" or "sponsored trends.

Advertisers pay per impression for their sponsored tweets displayed in priority to other tweets when some Hashtags or keywords are used in the search engine Twitter.

Advertising on Twitter so far is neither practical nor affordable for most businesses and marketers. For cons, the style of real-time communication of Twitter, brightens the eyes of many marketers (including me - same thing) on ​​the event can advertise "mass market" that is relevant and communicated at the right time.

My opinion?

Advertising on social networks is an interesting way to "talk" to its market. Only it is necessary to test these different networks to have a clear idea of ​​what works for your business before spending large sums.

Have you ever experimented with advertising on social networks? Or is this planned? Leave your questions and comments below.

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Posted in: AdSense,Facebook,Linkedin,Marketing,Twitter,Web Informations

How to attract qualified traffic to your profile on Linkedin?

Getting your LinkedIn profile is much visited is a goal not easy and for you to work the tool and experiment with different methods. Below I present that to me are the 10 best ways to drive traffic to your Linkedin Profile

1. Complete your profile 100%

   • So important is drive traffic to your profile and keep him in it. If your profile is weak so we'll get is a rapid expulsion of the visit and a negative differentiation. Complete it before carrying out any of the other councils.

2. Increase your number of contacts.

   • The search results come from the network of contacts for each user, therefore, the more networks are, the better. The network is formed by contacts of first and second degree members of those groups to which they belong.

3. Join Groups.

   • You have a limit of 50 groups of which can be a member. As already stated, the groups, are essential parts of your network and therefore, the origin of appearances searches.

4. Please note the keywords.

   • Are words related to your "expertise" for those who want to appear well positioned in search. Is that these keywords appear not only in "Specials", but throughout your Linkedin profile. The more repetitions, the better positioned you will appear.

5. Questions answered.

   • It is an excellent way to bring qualified traffic to your Linkedin profile. Select your area of ​​"expertise" and answer questions that interested professionals in your field.

6. Update your status frequently.

   • Your "Update Personal" is the first thing that appears on the homepage of your network, and is a good way to stay in the "top of mind" of your contacts. Through this type of update you can share links for your network, providing real value.

7. Are active in niche group.

   • Show your "expertise" in those groups in which topic you Linkedin specialist. Open discussion, comments, contributes to relevant content provides value to the Group. This is one of the best ways not only to generate traffic to your profile but to develop its own brand and start becoming a reference and authority.

8. Create a Professional Group.

   • Create a Group is one of the most powerful thing you can do on Linkedin to generate qualified traffic to your profile. It is also crucial to strengthen your position as an expert, the best in Linkedin. Finally, you decide both the issues to be treated as the professional profile of members.

9. Write your own blog.

   • The blog is a key tool in social networks. Bind with Linkedin is a great way to bring qualified traffic to both platforms, empowering, like the group itself, the position of expert. If you already have, do two things, first, install on your Linkedin profile or BLOGLINK WP Application to display the latest posts in your profile, and second, create a custom link from the "Web Sites" in your profile.

10. Make a "Copy & Paste" the URL of your linkedin public profile.

    • Once copied with right mouse button (Copy Shortcut), paste it into your email signature. Thus, each time you send an email, to provide, from the same direct access to your profile generating traffic that in this case, it is professionals that work in your day to day.

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Posted in: learning,Lifestyle,Linkedin,Web Informations